The Google search algorithm has come a long way, and is arguably the most advanced search engine service around. Although the exact way it works will remain a mystery, many SEO specialists have pinpointed how to ‘work’ the algorithm to their advantage. But one question that often occurs as regards the algorithm is ‘Can Google Identify Bad Writing?’
While there can be no definite answer to this, many SEO experts agree that poor quality writing is likely to be demoted by Google. Some say that it scans blocks of text much in the same way as a word processor does – highlighting basic grammatical errors as well as spelling mistakes. While one or two typos or misspellings are not going to have an adverse effect, a piece of copy that is littered with errors is probably going to be given a rap on the knuckles by Google.
As far as writers of the English language are concerned, this can only be a good thing – if Content is King then Grammar is his Gold and Spelling is his Silver; it seem that Google’s insistence on good copy is securing many an SEO copywriter’s job.
Good SEO is time consuming and requires good writing. It looks like this isn’t going to change anytime soon, so the Search Engine Optimisation economy is set to continue booming. It sometimes seems that Google doesn’t actually like SEO companies – after all, they’re working Google’s system, and in many cases circumventing the obstacles Google puts up to secure high quality content across the internet. But that’s SEO.
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